76th Adoration Parade

December 1, 2024

In its 76th year, the Branson Adoration Parade has been delighting residents and visitors with Branson's oldest and most cherished Christmas Tradition with the lighting of the city's Adoration Scene and the annual Adoration Parade that follows. Held in Historic Downtown Branson, this is one of the largest and most popular Ozark Mountain Christmas holiday events in the Ozarks. This honored tradition begins with pre-parade activities and entertainment and the parade travels a mile-long route that begins in the heart of downtow.  The Branson Adoration Parade begins with the lighting of the nativity scene at 5:00 p.m, December 1, 2024.

The giant nativity scene sits atop Mount Branson, across Lake Taneycomo from Branson Landing and is officially lit for the first time at dusk on Dec. 5. The scene was unveiled in 1949 by businessman Joe Todd and artist Steve Miller, designed in the style of the Christmas cards of the time. Refurbished in 2012, the 28-foot-tall scene remains largely as it has appeared for seven decades.

The parade that follows is reminder of the true meaning of the Christmas season. Intentionally non-commercial, the Adoration Parade includes bands, churches, and organizations that want to honor Jesus, the reason for the season of Christmas. The parade route starts at the Branson Convention Center parking lot and winds through downtown, with the main view areas being on Commercial Street in Historic Downtown.